Art & Publicity - Fine Printing & Design: Special Autumn Number Of "The Studio" 1925
$250
JONES, Sydney R.
[172] pp.
The Studio, Ltd.
1925
11 3/4" x 8 1/2"
w/ [11] pp. wraps advert flyer laid-in
VG/ VG
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Profusely illustrated, many in color. Index to advertisements (and artists); advertising section laid in at the rear. An article precedes the editor's presentation of examples of the year's best in advertising design and illustration. The article includes numerous topics: Early Printed Advertisements, Old Newspapers, Georgian Tradesman's Cards and Billheads, Development of Advertising, Progress of Artistic Advertising, Art Schools and Galleries, the Printer's Craft and Reproduction, Processes of Reproduction, The Business Man's Point of View, Advertising Agents and Art Directors, Conditions in America, A New Influence and a New Appreciation, Newspaper and Magazine Advertisements, Pen Draughtsmen, Colour in the Magazines, Showcards and Windowbills, Boxes, Wrappers, and Labels, Booklets and Prospectives, Letter Headings. Artists whose work(s) are included in this annual: Pierre Brissaud, Frank Brangwyn, Cosl-Frey, Fortunato Depero, Raoul Dufy, Eric Gill, Ludwig Hohlwein, E. McKnight Kauffer, Gustav Klimt, Julius Klinger, Georges LePape, Maxfield Parrish, Coles Phillips, W. Heath Robinson, Tony Sarg, Edward A. Wilson and many others. This is the second in a series of beautifully produced annual reviews of advertising and graphic design, published by The Studio, London. The first was titled Posters & Their Designers (1924), subsequently titled Art and Publicity: Fine Printing and Design (1925), then Posters & Publicity; Fine Printing and Design (from 1926-1929) and finally to Modern Publicity (from 1930 and continuing well into the 1970's). A lovely production, typical of this fine publisher.