$250
BEL GEDDES, Norman
[293] pp.
Little, Brown, and Company
1932
10 1/2" x 8 1/2"
"A fascinating treatise by Bel Geddes on his design maxims and visions for products relating to transportation, housing, factories, theaters, etc."
Norman Bel Geddes (born Norman Melancton Geddes; April 27, 1893 – May 8, 1958)
Bel Geddes was a theater and industrial designer, who created everything from concept cars to cocktail shakers, radio cabinets to the case for IBM's Mark I computer. With Horizons, he popularized the principal of streamlining, a concept that would have a profound influence on architecture and design over the next three decades.