"Styl: Blätter Für Mode Und Die Angenehmen Dinge Des Lebens" Heft 3/ April 1922
$950
Styl was an illustrated Berlin fashion journal subtitled Blätter für Mode und die angenehmen Dinge des Lebens, Style: Leaves for fashion and the pleasant things in life. First year, issue published by the Association of the German Fashion Industry, supported by Berlin fashion houses such as Kaufhaus Gerson.
[96] pp.
Published by Berlin, Erich Reiß Verlag, 1922
Erster Jahrgang, Heft 3/ April 1922.
12.75" x 10"
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Styl was published with a total of 17 issues from 1922 to 1924 in a small edition and bibliophile equipment and was dedicated to the type of the New Woman of the twenties. It contained hand- or stencil-coloured graphics and fashion drawings by artists. including Jeanne Mammen, Lieselotte Friedlaender, Annie Offterdinger and Ludwig Kainer alongside literary texts and cultural criticism by Claire Goll, Klabund and Alfred Kerr. The artistic and literary direction was the fashion illustrator Robert L. Leonard (1879– after 1942). Berlin's leading fashion journalists such as Elsa Herzog, Julie Elias and Margarete Liebmann wrote in style. The journal also dealt with spatial art and modern lifestyle. Illustrated home stories reported on interior design. In the three years of its existence, Styl has published 548 articles by 63 authors.
The aim of the publishing association was to develop a stylistically independent fashion creation in Germany and thus to become independent of Paris as a tonal fashion city. After French troops had occupied the Rhineland due to Germany's failure to pay reparations, he called for a boycott of French fashion products in 1923 with a declaration in style.
The luxuriously presented journal was not economically successful. After the currency reform of 1924, it was discontinued.
The complete volumes are now in the possession of the Staatliche Museen zu Berlin in the collection "Modebild" of the Lipperheide Costume Library.