"WIndow Display" 1954 KROLL, Natasha
$250
KROLL, Natasha
[96] pp.
The Studio Publications
1954
10" x 7 1/2"
Window Display, by Natasha Kroll, 1954. A great graphic cover leads into a seminal text on retail window displays, primarily on clothing, accessories, and textiles. Filled to the brim with photos of surreal windows from Lord & Taylor, Hermes, and more. Includes advice on creating memorable displays, dressing mannequins, branding and creating store signage, lighting, and a calendar of ideas for marketing in every month of the year.
Natasha Kroll was Russian-born display designer who worked for several of the UK's largest department stores in the 1940s and 1950s, including Rowntree's and Simpsons. Later in her career, she became a BAFTA award winning production designer, and was famous for her work for the BBC in the late 1950s and 1960s. The archives of her work are now in the collection of the University of Brighton Design Archives.
*stain on back jacket panel*