"Brioni" 1998 CHENOUNE, Farid
$150
CHENOUNE, Farid
[79] pp.
Universe Vendome
1998
8 3/4" x 6 1/2"
The end of the Second World War saw a dramatic change in the geography of men's fashion. After nearly two centuries in London's shadow, Italy proposed a new style for men: light, supple, colorful, daring. It was in Rome that male Italian elegance truly flourished, and it was there that inventive tailor Nazareno Fonticoli and brilliant businessman Caetano Savini opened the first Brioni shop in 1945 - and achieved instant success. In 1952, when the rite of the runway still exclusively belonged to women, Brioni presented the first fashion show in the history of menswear. Since then, Brioni has dressed many of the world's most recognized men, from Clark Gable to President Nelson Mandela, from Luciano Pavarotti to that quintessential icon of style, James Bond.