"Design and Decoration To Make Advertising More Beautiful" 1939 CARLYLE, Paul and ORING, Guy
$150
CARLYLE, Paul and ORING, Guy
[64] pp.
McGraw-Hill
1939
8 1/4" x 10 1/2"
Contains "cartouches and borders, decorations and "spots", ideas and suggestions, traditional and modern, formal and inspirational designs that merely decorate, and designs that "MAKE" advertisements, advertising campaigns, packages, etc" --Front cover. Page after page of designs to highlight all manner of ideas and products of the mid-century advertiser -- for artists of today, a useful lesson in trends and visual communication. Carlyle and Oring were a dynamic duo best known for their book "Letters and Lettering", and helped to inspire the font Carlyle Quaint.