"Quest For The Best" 1979 MARCUS, Stanley (SIGNED)
$75
MARCUS, Stanley
SIGNED on ffep
Harold Stanley Marcus (April 20, 1905 – January 22, 2002) was president (1950–1972) and later chairman of the board (1972–1976) of the luxury retailer Neiman Marcus in Dallas, Texas, which his father and aunt had founded in 1907. "Stanley Marcus was among the most important figures in the history of American retail merchandising and marketing. Through his many innovations, he transformed a local Dallas clothing store into an international brand synonymous with high style, fashion and gracious service."
[227] pp.
The Viking Press
1979
9 1/2" x 6 1/2"
Fine/ Fine
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Who better to know what is "the best" than the man who made Neiman Marcus synonymous with excellence for more than fifty years? The sequel to Minding the Store, Quest for the Best outlines Marcus's philosophy of what constitutes the best in goods and services and how to receive it. Marcus describes how increased labor costs and the disappearance of family-owned businesses into the pockets of corporate giants have led to an institutionalized indifference to quality. "I have observed," he writes, "that when you talk with an independent fine-quality maker, he speaks with pride about his product; when you talk with the chairman of a large corporation, he refers with pride to its net profit and balance sheet."