"Gokey Four Panel Corduroy Trousers" Sz 40 (NWT/ DEADSTOCK)
$350
w/ yellow/ navy/ red/ green color panels
Sz 40
w/ unfinished bottoms
Inseam: 36 1/2"L
Outseam: 50"L
The Gokeys clothing empire was a longtime St. Paul fixture. There was a retail outlet located in downtown St. Paul at 21 W. Fifth St. (at St. Peter) until 1992, and a mail order warehouse located at 84 South Wabasha Street in St. Paul, on the south bank of the Mississippi River across from downtown. Gokeys sold the sort of outdoor clothing that preppies favored for casual wear, and did a great deal of business via mail order. “The Handbook” singles out Gokeys’ “high-quality Harris tweeds, sweaters, corduroy and hunting gear,” along with a “down comforter with the duck-and-pond print cover – a classic!”
Gokeys was purchased by the Vermont-based Orvis Company at some point in the waning years of the 20th century. Orvis left the Twin Cities market in the early 1990s, but still sells Gokey-branded footwear. Preppyism comes from New England originally, and here, it is inevitably swallowed back up by New England again.