New Bond Street, London
No date [1930s]
Quarto. Original japon-backed boards covered with wood-effect grained paper, titled in sepia to the vellum spine and upper board, marbled endpapers. Catalogue consisting of 207 illustrated pages 250 plates, 43 hors-texte plates
(11-1/2 x 8-3/4")
First edition of this superb, priced mail-order Art Deco trade catalogue showcasing the entire Asprey range including; jewellery, watches, luggage & dressing cases, purses, books, stationery, silverware, tableware, smoking requisites, motoring goods and cocktail cabinets. The only copy institutionally is at the V&A Museum. The nature of Asprey's business, and their position in the market at the time was well summed up in the publication, British Commerce and Industry 1934: "Wider experience than these gentlemen possess, of business on the Bond Street standard and of connections with the lovers of fine creations in all countries, is not easily attainable. An invaluable resource for collectors, dealers and designers of luxury goods.
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