"Quant By Quant" 1966 QUANT, Mary


[197] pp.

G.P. Putnam's Sons


First American Edition

8 5/8" x 5 7/8"

Jacket design by Paul Bacon


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Dame Barbara Mary Quant (11 February 1930 – 13 April 2023) was a British fashion designer and fashion icon. She became an instrumental figure in the 1960s London-based Mod and youth fashion movements. She was one of the designers who took credit for the miniskirt and hotpants. Her fashion style also played a prominent role in London's Swinging Sixties culture. Ernestine Carter wrote: "It is given to a fortunate few to be born at the right time, in the right place, with the right talents. In recent fashion there are three: Chanel, Dior, and Mary Quant."

Fashion journalist Ernestine Carter ranked Mary Quant with Coco Chanel and Christian Dior as designers fortunate “to be born at the right time, in the right place, with the right talents.” Quant came onto the London scene in 1955, at the height of drab post-World War II austerity, but instead of languishing there, she led the backlash against it, creating an entirely new, youth-based look that transcended class and income. This book was her first of two memoirs, written when her trendy Chelsea boutique was in its heyday.

“There was a time when clothes were a sure sign of a woman’s social position and income group. Not now. Snobbery has gone out of fashion, and in our shops you will find duchesses jostling with typists to buy the same dress.”

--Mary Quant

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